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How many types of marketing strategies in the Pharma sector?

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The pharmaceutical industry is one of the most powerful sectors in India. The Indian government has long realized how much of an influence the industry has had since its origin over a century ago and has regulated the industry as such. Pharmaceutical companies’ largest expenses are research and development costs, which typically range from tens of millions of dollars to several hundred million dollars. With such substantial costs, companies have dedicated more time and energy into developing creative marketing strategies to attract additional consumers. Here are some of the best marketing strategies that the pharmaceutical industry has seen thus far. Medlock Healthcare | Innovative Marketing Strategies in the Pharma Franchise Medlock Healthcare is a leading Pharma Company, genesis its Mission in the year 2015 which is an ISO 9001: 2015 certified company. The company’s headquarters are located in Chandigarh. Since our inception, we have been improving ourselves by streng

What is COPPs? How to apply for COPPs (Certificate of Pharmaceutical Products)

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Well, COPP (Certificate of Pharmaceutical Products) is a certification for pharma medicines.  It is a WHO-recommended certificate and the guidelines are made as per WHO standards. This is followed in the worldwide. It has its own importance. It is mandatory to submit it to the importing country when the product is designed for licensing authorization or renewal of registration. This certification is very essential for a pharma franchise company . This helps to gain popularity and trust of the market. As people becoming aware and before purchasing medicines they do research about the company products and its market image. A WHO certified company can sustain in the market and can earn well. There is a process for the COPP application. Proper documentation, rules are guidelines have to follow. Here in our next segment, we will discuss the procedure for the application process. What is the Scope of COPP The  COPP is needed when the product tends that it is intended for regist